多元化消费升级新时代背景下国内航空公司会员制度研究 ——以南方航空为例摘 要：在多元化消费背景下，以南方航空为代表的各个航空企业，要想更好的在市场生存，提高企业竞争力以及满意度，必须改变以往服务理念，创新发展，引进个性化和多元化服务理念。制定统一标准同时，倡导灵活发展。并在发展期间，引进信息技术，利用微信小程序等，落实会员服务和管理工作。其次，我国也要及时学习、借鉴西方国家优秀管理经验，引进先进的管理方法，取长补短，紧随市场发展步伐，多元化创新化发展，建立具备自身特色会员服务模式，落实高质量服务目标。这样才能满足大众日益变化和多元的消费需求，才能促进航空企业稳定，为各个用户提供针对性和多元化的服务。关键词：多元化消费升级；会员制度改进；南方航空发展A Study on the Membership System of Domestic Airlines in the Context of the New Age of Diversified Consumption Upgrade: A Case Study of China Southern AirlinesAbstract: In the context of diversified consumption, in order to better survive in the market and improve the competitiveness and satisfaction of the enterprises, all aviation enterprises represented by China Southern Airlines must change their previous service concepts, innovate and develop, and introduce personalized and diversified service concepts. During the development period, we will introduce information technology and use wechat small procedures to implement member services and management. Secondly, China should learn from the excellent management experience of western countries in time, introduce advanced management methods, learn from each other, so as to meet the changing and diversified consumer demand of the public and provide targeted and diversified services for each user.Keywords: Diversified consumption and upgrading; Improvement of membership system; Southern aviation ⅠdevelopmentⅠ1前言社会的发展，科学技术进步，提升国民生活水平，使其对生活质量给出更为严格要求。航空运输服务，与人们的生产生活联系密切...
