中山市流动人员商业医疗保险状况分析【摘要】为了解中山市流动人员对商业医疗保险的购买意愿以及影响其购买意愿的制约因素，所以本论文就采用网络问卷调查方法对中山市流动人员收集数据，并对收集到的数据进行了描述统计分析以及交叉列联表分析。分析结果表明，中山市流动人员大部分对商业医疗保险的购买意愿比较强烈，但仍有不小部分对商业医疗保险不够认同；收入、年龄阶段、受教育程度、对商业医疗保险的了解程度对中山市流动人员购买商业保险有显著影响。要促进商业医疗保险的健康发展，使其满足中山市流动人员的需求，就要进一步提高商业医疗保险的宣传力度，普及风险与保险的相关知识，同时也要注重产品的差异化，使其可以满足不同年龄、不同群体的医疗保险需求，进一步完善商业医疗保险市场，扩大商业医疗保险覆盖范围。【关键词】中山市；流动人员；商业医疗保险；需求意愿；影响因素Analysis of the status of commercial medical insurance for migrants in Zhongshan City[Abstract] In order to understand the demand for commercial medical insurance demand of Zhongshan City and the factors that affect its commercial medical insurance demand, this paper uses the method of online questionnaire survey to collect data, and conduct descriptive statistical analysis and cross-contingency table analysis on the data. The analysis results show that the majority of migrants in Zhongshan City have a strong desire for commercial medical insurance, but there are still a large number of people who do not agree with commercial medical insurance; income, age stage, education level, and understanding of commercial medical insurance are The purchase of commercial insurance by migrants in Zhongshan has a significant impact. To promote the healthy development of commercial medical insurance and make it meet the needs of migrant workers in Zhongshan City, it is necessary to further enhance the publicity of commercial medical 7insurance, popularize the knowledge about risk and insurance, a...
