本科论文摘 要随着我国经济发展的快速增长趋势，化妆品行业也跟着快速发展，国内的化妆品市场也成为了全球最大的新兴市场。而我们要占据市场，广告是一种必须的途径，因为广告可以通过一定媒体向用户推销产品或承揽服务，能增加了解和相信度以至扩大销售目的从而激发和诱导消费。当前广告传媒环境变化大，各种广告媒体都以其独特的媒介特征竞相展示，精彩纷呈，令人琳琅满目，特别是网络的遍及，变革一日千里，我们的思想也需要变革。因此公司要重新制定适合于当前经济发展趋势的广告策略，从而扩大公司的利益，使持续发展。本文主要从韩后化妆品广告策略现状出发，着重研究广告营销方式和广告宣传两方面，并以此研究为基础得到了韩后化妆品广告策略存在广告营销手段浮夸、广告宣传方式缺乏创新的问题，针对这些问题对此进行优化，并提出了完善组织架构、加强企业文化建设、完善人才培养体系三项保障广告策略实施的重要措施。这其中广告创意是非常关键的，它能让韩后化妆品在激烈的竞争中崭露头角，实现企业利润最大。关键词：化妆品市场；广告策略；广告创新本科论文AbstractWith the rapid growth trend of China's economic development, the cosmetics industry also develops rapidly, and the domestic cosmetics market has become the largest emerging market in the world. We want to occupy the market, advertising is a necessary way, because advertising can sell products or services to users through certain media, can increase understanding and confidence and expand the purpose of sales, thus stimulate and induce consumption. The current advertising media environment is changing, all kinds of advertising media with its unique media characteristics are competing to show, wonderful, dazzling things, especially the network throughout, change a thousand li a day, our thoughts also need to change. Therefore, the company should reformulate the advertising strategy suitable for the current economic development trend, so as to expand the interests of the company and make sustainable development.After this article mainly fr...
