传统文化在核桃包装设计中的传承及应用 摘 要我国传统文化有着深厚的文化底蕴和悠久历史，它所保留着一个中国民族共同认可的文化。大多设计的源头是来自于地域民间神话故事和吉祥图案，这些赋予了包装设计的灵魂所在，将包装设计融入这些地域文化，让每个文化在包装上所体现，延续传承这些赋予它新生命的包装设计，作为传播这个地方文化的一个载体。如果外包装上不能反映出一个地方的特色，那么这个产品就失去了它的价值所在。现如今，传统文化元素在包装上的运用，不单单是设计本身艺术的修养，更多的是关注消费者，关注国际设计潮流趋势，才能设计出有影响力的作品。合理利用传统文化元素，不仅在颜色、图形、文字等局部上的处理，更要注意整体的效果。本课题主要通过研究传统文化元素，以地域文化为切入点，应用在核桃包装上，不仅能让消费者感受到产品的悠久历史，而且可以将地域文化得以传播，去探索出属于现代发展趋势的品牌形象。关键词：传统文化; 地域文化; 包装设计; 元素; 国潮风Lnheritance and application of traditional culture in walnut packaging designABSTRACT China’s traditional culture has a profound cultural background and a long history, and it retains a culture recognized by the Chinese nation. The source of most of the design comes from the regional folk myths and stories and auspicious patterns, and these give the soul place of packaging design, packaging design can be incorporated into the regional culture, let each culture embodied in the packing, continuation of inheriting the give it new life to packaging design, as a carrier of the local culture. If the package does not reflect the characteristics of a place, the product loses its value.Nowadays, the application of traditional cultural elements in packaging is not only the artistic accomplishment of the design itself, but more about the attention to consumers and the international design trends, so as to design influential works. Rational use of traditional cultural elements, not only in the color, gr...
