I题 目 肥城边院公社的 公用品牌建设分析 摘 要农业品牌对于一个地区来说，是地域产品发展到一定阶段的产物，是农产品有别于其他地区相似产品的一个标志。打造农产品区域公用品牌，铸就整体品牌，有利于提升农业竞争力，推广地区知名度，打开农产品市场。农业品牌是大势所趋，以品牌之力，带动周围农村地区经济的发展。本文以肥城边院公社农产品区域公用品牌为研究对象，通过文献调查、访问调查以及案例分析法等方法进行数据的统计与分析，围绕政府、农业合作社以及农户这三方主体为中心，阐述了边院公社当前产品现状以及品牌发展状况，进一步提出了当前边院公社品牌建设中存在的一系列问题，针对存在的问题并结合当地实际情况，提出有建设性和针对性的措施。以期通过本文来提高农业相关主体的品牌意识与品牌观念，在此基础上提高农产品的品牌竞争力，实现品牌差异化发展，带动广大农村地区经济的发展，使农产品品牌建设有迹可循。希望能有更多的人关注到农产品品牌的发展，为农村地区注入更多生机和活力。关键词： 边院公社；农产品；区域公用品牌；品牌建设IIAbstractFor a region, agricultural brand is the product of the development of regional products to a certain stage, and is a sign that agricultural products are different from similar products in other regions. Building regional public brands of agricultural products and casting overall brands are conducive to enhancing agricultural competitiveness, promoting regional popularity and opening up the agricultural products market. Agricultural brand is the trend of the times. With the power of brand, it will drive the economic development of surrounding rural areas.This paper takes the regional public brand of agricultural products of Feicheng Bianyuan Commune as the research object, and makes statistics and analysis of the data through the methods of literature investigation, interview investigation and case analysis. centering on the government, agricultural cooperatives and farmers, this paper expounds the current product status and brand developmen...
