传统文化的电视传播模式——以《中国诗词大会》为研究样本摘 要意在继承和弘扬传统文化的《中国诗词大会》电视节目在央视播出以来，创下了收视高潮。在自媒体快速发展的背景下，电视媒体为了达到更有效地的传播效果和影响，需要改善传播传统文化的模式。本文以《中国诗词大会》电视节目为研究样本，分析了中国传统文化在电视媒体传播下存在的问题，并提出了改善电视媒体传播传统文化模式的对策和建议。首先，论文从传统文化的传播现状和电视媒体对传统文化传播的作用方面查找问题。其次，对《中国诗词大会》电视节目的内容制作和参赛者、主持人与嘉宾的配置进行了深入分析，既肯定了《中国诗词大会》在传播传统文化上的创新之处，又探索出电视媒体在传播传统文化的模式中存在的问题。论文最后针对大众审美容易疲劳、节目内容不丰富和传播形式太单一的问题，提出了坚持内容创新模式和线上线下整合传播的建议。关键词：传统文化 电视媒体；传播 《中国诗词大会》AbstractTo inherit and carry forward the traditional culture of the Chinese poetry conference television programs broadcast on CCTV, its viewing climax.Under the background of rapid development from the media, television media in order to achieve more effective communication effect and influence, needs to improve the transmission mode of the traditional culture of.Based on the 《 Chinese Poetry Conference 》 TV show as research samples, analyzed the Chinese traditional culture in the TV media, the existing problems, and puts forward the improvement countermeasure and the suggestion of TV media, traditional cultural patterns.First of all, the dissertation seeks problems in the dissemination of traditional culture and the role of traditional culture.Secondly, on the content of the《Chinese Poetry Conference》 television production and participants, the article analyzes the configuration of the host and guest, both affirmed the 《Chinese Poetry Conference》 in the spread on the innovation of traditional culture, and explore the TV me...
