快递物流公司服务营销策略的应用摘 要本文对快递物流企业的物流服务进行了深化的讨论和探讨，通过调查讨论探讨了民营快递物流公司提供第三方服务中出现的问题和不足，并通过服务营销策略提出相应解决方案，为其企业核心竞争力的增强打下坚实的基础，具有较强的实操性和现实意义。针对课题的特点，本论文采纳理论讨论与实证分析相结合和定性分析与定量分析相结合的方法，对服务营销的相关理论进行了阐述，并在实证分析的基础上，对中国快递企业如何实施服务营销提出思考。首先，从概念上对快递和快递物流企业服务营销进行了界定。分析了快递的分类、快递业的服务特征、快递物流企业服务营销的目的和快递物流服务的流程。其次，对我国民营快递业进行了市场分析，阐述了我国民营快递业的生存现状；用 SWOT 方法分析了民营物流快递企业的优势、劣势、威胁和机会。讨论了我国民营快递业存在的问题。最后，建议我国民营快递公司通过实施差异化服务营销策略、实施创新服务营销策略、加强诚信建设服务策略、提高顾客让渡价值策略和加强沟通策略提高民营快递公司的服务质量，以满足顾客需求，促进我国民营快递公司健康快速进展。关键词 快递业；民营快递物流公司；服务营销；差异化服务营销；顾客需求AbstractIn this paper, courier logistics enterprise's logistics services in-depth study and exploration, through investigation and research to explore the private courier services to provide third-party logistics companies in the problems and shortcomings, and propose appropriate marketing strategy through the service solutions for its enterprise core competitive enhanced ability to lay a solid foundation, with a strong practical operation and practical significance. For the characteristics of the subject, this paper uses theoretical research and empirical analysis combines quantitative analysis and qualitative analysis and a combination of methods, services, marketing related theories were expounded, and the empirical analysis, based on China's express delivery companies how to implement the Service Marketing made thinking. First of all, the concept o...
