浅谈中外运船舶代理企业的市场竞争策略[摘要] 中外运船舶代理企业地处港，是东南沿海最大的国际船舶代理企业之一。随着中国经济的飞速进展，船舶代理企业进展的外部环境也发生着深刻的变化，这些变化都使国各国际船舶代理企业面临着新的进展的机遇与巨大的挑战，企业如何抓住机遇，快速进展，规避风险，已经成为一个共同的难题。要应对这些难题，实现企业的长久进展，制定企业的进展战略十分重要。本文回顾了我国国际船舶代理行业的进展历程与现状，对船代的行业环境包括外部机会和威胁，部优势和劣势等进行层层剖析，对船代的进展策略进行深化讨论并提出了策略实施的具体方法。[关键词]船舶代理 船代 进展策略Discussion about the development strategy of Sinoagent Xiamen Abstract: Sinoagent Xiamen locating in Xiamen port, is one of the earliest and largest foreign shipping agency in the southeast coastal of China. Along with the development of economy, the external environment of Chinese foreign shipping agency company is changing profoundly. Foreign shipping agency enterprises are encountered with new development opportunities and enormous challenges .In order to deal with this problem and realize enterprise’s ling term development, it is extremely important to formulate an enterprise’s developing strategy. This thesis reviews the developing courses of Sinoagent Xiamen and recent conditions of it, analyzes the external opportunities and threats, the internal advantages and weakness, conducts the through research on the developing strategy of Sinoagent Xiamen.Keywords: Shipping agent SinoagentXiamenDevelopment strategy 目录第 1 章 船舶代理业务综述第 1.1 节 船舶代理的概念第 1.2 节 船舶代理的形式第 1.3 节 船舶代理业务的工作围第 1.4 节 船舶代理工作的重要性第 2 章 船代行业环境分析第 2.1 节 宏观环境的关键因素 第 2.2 节 船代行业其他关键因素分析第 2.3 节 竞争者优劣势分析第 3 章 中外运船代现有绩效分析第 3.1 节 服务容与主要客户第 3.2 节 公司现有的资源第 3.3...
