摘要营销模式对于我国进一步进展旅游业有着极为重要的作用，其不仅可以提高景区的知名度，而且可以吸引大力的游客的到来。本文以沂水地下大峡谷作为讨论对象，在对沂水地下大峡谷基本概况进行了全面的介绍，通过分析对沂水地下大峡谷进行 SWOT 分析，找出当前沂水地下大峡谷在市场营销方面仍缺在着不少的问题，如旅游投入不足，景区开发层次不高；客源市场与营销手段单一等等。在找出沂水地下大峡谷市场营销存在问题后，通过分析其客源市场现状，提出了一系列的市场营销策略，以便进一步开发沂水地下大峡谷旅游资源。关键词：沂水地下大峡谷 旅游 营销模式 讨论AbstractThe marketing mode has the extremely important function to the further development of the tourism industry in our country. It can not only improve the visibility of the scenic spot, but also can attract the strong tourists to come.. The Grand Canyon Yishui underground as the object of study, in the basic overview of Yishui Underground Grand Canyon were comprehensive introduction, through analysis on the ground floor of the Grand Canyon Yishui SWOT analysis, find out the Grand Canyon Yishui g in marketing is still missing in many problems, such as tourism investment is insufficient, scenic spot development level is not high; tourist market and marketing means a single, and so on. After find out the existing problems of Yishui Underground Grand Canyon marketing, by analyzing the present situation of the tourist market proposed a series of marketing strategy, in order to further develop Yishui Underground Grand Canyon tourist resources.Keywords: Yishui underground CanyonTravelingMarketing modeResearch目录第 1 章 沂水地下大峡谷基本情况 11.1 沂水地下大峡谷简介 11.2 沂水地下大峡谷的特色 1第 2 章 沂水地下大峡谷营销 SWOT 分析 22.1 优势 22.1.1 地理位置优势，旅游资源独特 22.2 劣势 32.3 机遇 52.4 威胁 6第 3 章 沂水地下大峡谷市场营销策略讨论 73.1 产品定价稳定统一 73.2 营...
