格力空调营销策划书系别：经济管理学院班级：2024 级市营升本 2 班学号：1505112229：小兰成绩：目录1. 前言····························42. 格力空调的市场营销现状·····························42.1 格力空调公司简介·····························42.2 格力空调的市场营销现状·····························52.3 格力空调目前存在的问题·····························63. 格力空调的市场营销环境分析·························63.1 外部环境分析·····························73.1.1 政治环境·····························73.1.2 经济环境·····························73.1.3 技术环境·····························83.1.4 社会文化环境·····························83.2 部环境分析·····························83.3 SWOT 分析·····························104. 格力空调的营销战略策划·····························114.1 市场细分·····························114.2 目标市场的选择·····························114.3 市场定位·····························115． 格力空调的营销策略·····························125.1 产品策略·····························125.2 定价策略·····························125.3 渠道策略·····························135.4 促销策略·····························146. 格力空调市场营销策略的实施建议·················167. 结论·····························198. 参考文献····························...
