大学生创业计划书课 程 名 称 :客户关系管理专 业 年 级 :2024 级市场营销三班学号:志义 2024068 创 业 项 目 :校园生活 APP 创业 任 课 老 师 :祝玉华 2024 年 6 月 18 日目 录一、项目摘要 .................................................................................................................31.1市场背景 .............................................................................................................................31.2产品简介 .............................................................................................................................31.3实施计划 .............................................................................................................................4二、业务描述 .................................................................................................................42.1业务简介 .............................................................................................................42.2进展前景 .............................................................................................................5三、产品与服务 .............................................................................................................53.1APP的设计 ...........................................................................................................53.2APP的制作 ...........................................................................................................53.3APP所能提供的服务.............................................................................................63.4APP的完善与进展方向.........................................................................................7四、市场与销售 .............................................................................................................74.1市场开拓 .............................................................................................................74.2营销策略 .............................
