摘要 现代社会单纯依靠制度的硬管理不能有效地指导员工自觉行为,企业文化构建才是企业提升竞争力的有效途径。同时,企业文化还是企业保持动态力平衡、实现企业良性进展的重要组成。作为奢侈品牌代理与管理公司，红珏高级时装经过多年努力，依托高品质的产品、服务和管理，营造良好的职业进展环境，逐步形成了性格鲜亮的“玉”文化。通过对红珏高级时装企业文化策略的具体讨论和应用，讨论企业文化的构建方式，从企业文化的人文角度、创新角度、企业家的精神角度等展示企业如何构建优秀的企业文化，加强公司对企业文化构建重要性的认识，提高公司核心竞争力，为我国企业的企业文化变革提供新的思路。关键词：企业文化；红珏；“玉”文化AbstractModern society rely solely on the hard management of the system can not effectively guide employees conscious behavior, corporate culture is an effective way to build is the business of enhancing the competitiveness of At the same time, the corporate culture or to maintain the balance of dynamic tension, an important component of the sound development of enterprises. As a luxury brand agency and management company, Hung-Jue Fashion Co., Ltd. After years of efforts, relying on high-quality products, service and management, to create a good environment for career development, and gradually formed a distinctive character "Yu" culture. Through specific research and application of the cultural strategy of the red Jue Fashion Co., Ltd., the corporate culture, corporate culture from a human perspective, the point of view of innovation, entrepreneurial spirit angle show companies how to build a good corporate culture, to strengthen company to build awareness of the importance of corporate culture, improve the company's core competitiveness, and provide new ideas for the cultural change of our enterprises.Keywords: enterprise culture; Red Stone; "Jade" culture目录前言....................................................
