编号 信息职业技术学院 毕业论文题 目苹果手机顾客忠诚度分析学生王莉学 号54011102院 系商学院专 业市场营销班 级540121指导老师万薇 顾问老师 二 0 一四年十月摘要手机如今是人们必不可少的通讯工具，本次就针对苹果手机顾客忠诚度做一个深度的调查讨论分析，希望发现其不足之处加以改善，让苹果手机成为大家购机的首选。本次调研我们决定使用调查问卷的方式，针对人们使用苹果手机的情况进行一手资料的收集并且进行分析。希望对苹果手机以后在市场中占据更大的市场提供依据，并且提高客户对苹果手机的忠诚度。本文的讨论我们发现的问题有苹果手机市场占有率不高，品牌知名度和顾客体验度不够，价格太高和顾客对于其顾客满意度不够等问题，针对这些问题本文提出了几点建议，就提高市场占有率、提高品牌知名度、提高售后服务和完善自身品质这四个方面进行了改善。坚持以消费者为本的原则，留住客户，服务客户。现如今重视顾客的忠诚度是一个企业进展的必定需求，也是企业未来能否更好进展的必经之路。关键词：顾客忠诚度 苹果手机 问卷调查AbstractMobile phone is now an indispensable communication tool, this time against Apple mobile phone customer loyalty analysis done a depth investigation and study, hope to find their deficiencies to be improved, let Apple mobile phone as you purchase the preferred. This investigation we decided to use the questionnaire, according to the people Huaian District, apple mobile phone use the situation to carry on the collection of first-hand information and analysis. It would provide the basis for Apple mobile phone later occupy larger market in the market, and enhance customer loyalty to Apple's mobile phone. This paper studies problems we found a mobile phone market Apple share is not high, the brand awareness and customer experience is not enough, the price is too high and the customer for the customer satisfaction is not enough problems, aiming at these problems, this paper puts forward some suggestions, to improve market share, enhance brand aw...
