旅游进展总体规划课件----------------------- -----------------------日期： 目 录第一章 规划总纲................................................................11.1 规划编制任务.........................................................................11.2 规划围...................................................................................11.3 规划期限...............................................................................11.4 规划原则...............................................................................11.5 规划基础依据.........................................................................2第二章 旅游资源调查与评析...................................................32.1 旅游资源分类.........................................................................32.2 旅游资源定性评价...................................................................42.3 旅游资源开发现状分析............................................................42.4 旅游资源开发潜力评价............................................................62.5 旅游资源开发引导方向............................................................9第三章 旅游综合环境分析....................................................113.1 宏观背景分析.......................................................................113.2 蒙城地域背景分析.................................................................113.3 旅游进展的 SWOT 分析.........................................................14第四章 旅游市场分析.........................................................184.1 旅游消费市场态势推断..........................................................184.2 蒙城旅游市场进展现状..........................................................214.3 旅游目标市场定位.................................................................22第五章 旅游进展战略定位与目标...........................................265.1 旅游进展战略思路.................................................................265.2 战略定位...
