目 录1．市场概要........................................................................41．1 市场背景.................................................................41．2 市场调查.................................................................51．3 市场分析.................................................................62．公司介绍........................................................................92．1 公司简介.................................................................92．2 公司机构与职能........................................................93．创新旅游方案................................................................153．1 创意.....................................................................153．2 成本核算...............................................................163．3 行业对比...............................................................194．营销策略......................................................................204．1 广告营销...............................................................204．2 LOGO 营销...........................................................224．3 公关营销...............................................................225.风险分析........................................................................235．1 外部风险...............................................................235．2 内部风险...............................................................235．3 应对策略...............................................................246.财务分析........................................................................246．1 财务收益表............................................................24商业计划书培训技术策划法律管理资金市场Business Plan好 望 角 旅 游 公 司创 业 计 划 书6．2 现金流量表............................................................246．3 会计报表分析.........................................................26附件.....................................................
