市场调查实训教 案2024-2024 学年 第二学期人文社会科学系营销教研室 华二 O 一五年三月目录模块一 认识市场调查实训··················································2任务 1 市场调查实训的目的和意义·····································2任务 2 市场调研实训的组织、实施·····································3模块二 市场调查项目策划书的制定···································11任务 1 选择市场调查实训项目········································11任务 2 确定调研目的和调查对象·····································12任务 3 调研策划书的拟定··············································13模块三 调查工具的设计····················································19任务 1 调查问卷的设计·················································19任务 2 态度测量表的设计··············································24模块四 市场调查的实施····················································27任务 1 观察法的应用····················································27任务 2 街头拦截访问法·················································27模块五 市场资料的整理与总结··········································31任务 1 市场资料的整理与分析········································31任务 2 市场调研报告的撰··············································38石化职业技术学院课时计划课程名...
