结 课 论 文（设 计）完成对客户关系管理权的讨论The research on CRM Done Right 独创性说明作者重声明：本结课论文（设计）是我个人在指导老师指导下进行的讨论工作与取得讨论成果。尽我所知，除了文中特别加以标注和致的地方外，结课论文（设计）中不包含其他人已经发表或撰写的讨论成果，也不包含为获得辽东学院或其他单位的学位或证书所使用过的材料。与我一同工作的同志对本讨论所做的贡献均已在论文中做了明确的说明并表示了意。作者签名：___________ 日期：___________摘 要在对目前市面上的客户管理系统（CRM）的广泛调查和讨论之后，发现很多市面上的客户管理系统大多都是以产品为中心，忽略了客户管理中最重要的部分—客户关系。随着市场经济的不断进展，客户管理的重要性体现的越发明显。企业要想生存进展，就必须与与之息息相关的客户建立起良好的关系，不断进展新客户，以企业高质量的产品、优质的服务、良好的资信吸引新客户；常常维系与老客户的关系，以规的客户管理方式、温馨的客户关怀、高效的客户服务来提升老客户的忠诚度。由此，客户管理系统应运而生。关键词：客户关系管理；客户关系管理系统；数据库；客户管理周期The research on CRM Done RightAbstractThe current market in the customer management system management system (CRM) after the extensive investigation and research, found the customer management system of many on the market are mostly centered on products, ignoring the most important part of customer relationship management. With the continuous development of market economy, the importance of customer management becomes more and more obvious. Enterprises want to survive and develop, they must establish a good relationship with the related customers, develop new customers, attract new customers by the high quality of products, quality services, good credit; often maintain the relationship with old customers, with standardized customer management way, the warm customer care,Efficient customer service to upgrade the old customer loyalty. Thus, emerge as the times require customer man...
