谨 呈： 北京泰益德置业有限公司郑州分公司 商 业 部 二零零八年五月廿五日首座国际广场商业部分市场调查及定位报告 目 录第一部分 城市经济与规划分析························· 02国民经济生产总值································· 02工业和建筑业······································06固定资产投资······································06国内贸易··········································08综合分析··········································09第二部分 商业市场调查分析····························10量贩大卖场调查分析································ 11百货调研分析······································ 16步行街区调研分析·································· 25分析总结·········································· 29第三部分 商业个案调查分析····························34个案调查·········································· 49调查分析总结······································ 78第四部分 项目定位 ····································82 SWOT分析 ···········································82战略定位···········································84主体定位···········································85经营定位···········································87客户定位···········································91功能定位...
