目 录序 言...........................................................................3第一章 规划总则..................................................................3第一节 规划目的及任务..........................................................3第二节 规划时限................................................................3第三节 规划范围................................................................3第二章 水镇中所旅游业进展环境及前景..............................................3第一节 旅游业进展宏观背景......................................................3一、国内旅游进展趋势.........................................................3二、旅游业进展特点...........................................................4第二节 区域旅游现状分析........................................................4一、四川省旅游现状分析.......................................................4二、凉山州旅游进展状况.......................................................5三、越西县旅游现状分析.......................................................6第三节 水镇中所旅游资源现状分析................................................6一、现状资源分析.............................................................6二、SWOT 分析................................................................7三、小结.....................................................................7第三章 水镇中所旅游开发战略规划..................................................8第一节 旅游进展目标及战略......................................................8一、规划目标.................................................................8二、总体战略.................................................................8三、具体战略.................................................................8第二节 旅游品牌塑造...........................................................10一、规划品牌形象定位........................................................10二、旅游主题形象口号..........................................................
