毕业论文论文题目 商业足球的运营与营销分析 院 系 商学院 专 业 市场营销 学生 学生学号指导老师 2024 年 5 月 10 日商业足球的运营与营销分析摘 要随着人们对体育赛事的热情高涨，足球经济吸引来了越来越多的目光，因此，商业足球的巨大经济功能和价值需要更深层次的开发。而我国的商业足球处于进展的初级阶段，与欧洲先进的商业足球运营存在一定的距离。故本文通过文献资料法比较分析法等讨论方法，对比我国商业足球与欧洲五大联赛商业足球的进展现状、经营模式、营销与盈利，分析得出我国商业足球现阶段存在许多问题，包括产权结构、管理模式、竞赛模式以与营销策略等一系列的不足。寻找我国商业足球进展存在的主要问题，最后，针对这些问题提出一些关于我国商业足球健康进展的建设性意见。关键词 商业足球 运营管理 营销盈利Operation and marketing analysis of commercial footballAbstractWith the enthusiasm of sports competitions, the football economy attracts more and more attention. Therefore, the huge economic function and value of commercial football need deeper development. The commercial football in our country is in the primary stage of development, and there are some examples of the European advanced commercial football operation. Therefore, this paper through the literature material method comparative analysis and other research methods, compared to China's commercial football and five major European League football and business development, business model, marketing and profit analysis that there are a lot of problems of commercial football in China at the present stage, including the structure of property rights, management model, competition model, marketing strategy and so some columns lack. Looking for the main problems in the development of China's commercial football, and finally, put forward some constructive suggestions on the healthy development of Chinese commercial football.Key words commercial football; operation management; ...
