南京旅游产品深度开发讨论旅游管理专业学生 赵延涛指导老师 崔峰摘要: 随着旅游业的进展，旅游者日渐成熟，提高区域竞争力、争夺客源成为各省、市及旅游企业的目标。而旅游业的竞争实际上就是旅游产品的竞争。南京旅游业面临新的挑战积极探究旅游产品深度开发的思路与对策，挖掘旅游产品深层次的内涵和价值，增强其吸引力已成为南京旅游业进展面临的重要课题，因此本文对南京旅游产品开发存在问题进行分析，并在此基础上对南京旅游产品深度开发对策做了初步的探讨，其中主要包括：创新外部环境；完善基础设施；集中精粹，打造精品名牌；发挥区位优势，加强区域联合；注重旅游可持续进展等。关键词：南京；旅游产品；深度开发 The depth development research of Nanjing tourism productStudent majoring in Tourism Management Zhao YantaoTutor Cui FengAbstract: Along with the tourism development, the tourist date sees maturely, enhances the region competitive power, captures the source of tourists to become various provinces, the city and the traveling enterprise's goal. But the tourism competition is the traveling product competition in fact. The Nanjing tourism faced with the new challenge, positively explores the traveling product depth development the mentality and the countermeasure, the excavation traveling product deep level connotation and the value, strengthens its attraction to become the important topic which the Nanjing tourism development faces, therefore this article has made the preliminary exploration to the Nanjing traveling product depth development countermeasure, mainly includes: Innovates the external environment; Strengthens the source of tourists market the analysis and the forecast; The centralism is succinct, makes the high-quality goods name brand; Displays the geographical superiority, strengthens the region union; The attention travels the sustainable development and so on.Key words: Nanjing ; tourism product ; depth develop...
