论文题目 华致酒行客户开发策略讨论 摘 要餐饮业作为我国第三产业中一个传统服务性行业，经历了改革开放起步、数量型扩、规模连锁进展和品牌提升战略 4 个阶段，取得突飞猛进的进展。甘其食餐饮管理，是专业经营“甘其食”品牌连锁的餐饮管理公司，总部坐落于漂亮的西子湖畔。公司自创立以来，秉持“以现代经营管理模式进展中式传统饮食”的理念，根据标准化、规化、工厂化的运作模式进展连锁店，打破了市场上盛行的家庭小作坊式早餐饮食。本文通过对“甘其食”餐饮连锁的营销策略进行细致分析，从而深化了解餐饮连锁行业现状，从中总结提炼传统食品在现代社会重新焕发活力的营销智慧，同时分析和整理其在营销策略中所存在的问题与不足。关键词：餐饮业 营销策略AbstractCatering industry in China as in the tertiary industry is a traditional service industry, experience the reform and opening, quantity, scale expansion started chain development and brand promotion strategy to four stages, obtained the development by leaps and bounds. Hangzhou Kennedy its food catering management Co., LTD. Is a professional management \"Kennedy the feed\" brand chain restaurant management company, the headquarters is located in the beautiful west lake. Since the establishment, the company has advocated \"modern management mode of Chinese style development traditional diet\" the idea, according to the standardization, the mode of operation of industrial chains development, broke the market in the family the shift breakfast. This article through to \"Kennedy the feed\" restaurant chain marketing strategy is a careful analysis, so as to further understand the restaurant chain industry status, conclude refining traditional food in the modern society with renewed vigor of the marketing wisdom, and analysis and finishing the marketing strategy in the existing problems and the insufficiency. Keywords: catering industry marketing strategy目 录摘要 IIAbstractIII目录 IV引言 ...
