彝人阿潇民乐专卖网络商店规划书目 录前 言·······················11 全球电子商务的进展状况··············12 我国 C to C 电子商务的进展状况···········2一、项目需求分析··················31.1 市场环境分析··················31.2 行业选择分析··················31.3 网上开店平台选择分析··············41.3.1 淘宝网··················51.3.2 eBay 网··················61.3.3 拍拍网··················71.3.4 8848 网··················81.4 货源渠道分析··················91.4.1 批发商选择·················91.5 风险分析····················101.5.1 财务资金··················10二、项目可行性分析·················122.1 产品组合定价策略················122.2 阶段性定价策略·················122.3 折扣性定价策略·················132.4 心理定价策略··················14三．项目实施计划··················153.1 店铺建设····················153.2 店铺装修····················173.3 店铺推广····················18四、项目经营销售管理················204.1 商品描述····················204.2 产品的分类···················204.3 发货、退货管理·················21五、项目服务质量管理分析··············225.1 客户档案管理··················225.2 信誉评价管理··················22六、项目预期分析··················236.1 项目预期效益分析················236.2.项目预期经营规模分析··············236.2.1 加盟连锁经营················236.2.2 分店连锁经营················24七（附件）···...
