2024MBA 项目营销策略讨论MBA 项目营销策略探讨 摘 要 我国 MBA 教化已经走过了 20 多年历程，经验了培育院校由 1991年试点阶段的 9 所增加到 2024 年 236 所，MBA 教化市场竞争越显激烈，各 MBA 培育院校面临着新的挑战，我国 MBA 教化要取得进一步的进展,就必需在运作和营销策略上实现变革和创新。本文以文献法、问卷调查、深度访谈等几种形式，分析了我国 MBA 教化现状和当前制约我国MBA 教化进展的若干问题，我国 MBA 教化所面临的机遇与挑战;探讨了 MBA 教化的进展历程和影响 MBA 教化进展的客观因素，并结合其进展历程探讨了 MBA 教化的本质及其特点;提出了华南理工高校 MBA 教化项目的详细市场推广策略以及在市场营销方面所应当实行的营销策略的组合;本文通过对华南理工高校 MBA 教化市场营销策略组合的探讨，力求为解决华南理工高校 MBA 教化进展过程中出现的问题供应一个主动可行的方案，并给出华南理工高校当前须要在市场营销和质量保证方面所实行的措施。 关键词：MBA 项目;营销;探讨 II Abstract The history of MBA education has gone through 20 years in China, the number of MBA institution increases from 9(1991) to 236(2024), MBA education market has become more and more competitive, MBA Institutions are facing new challenges. To achieve further development, MBA education in China must implement change and innovation in operation and marketing strategy This paper is using the methods of literature, questionnaire, depth interview, etc. It analyzes issues, including present situation of MBA education and restricting the development of the current MBA education problem in China. MBA education in China are facing opportunities and challenges; It studies the envelopment of MBA education and objective factors which impact of the development of MBA education, and discusses the nature and characteristics of MBA education through development of MBA education; It proposed the marketing strategies and the marketing mix of SCUT’s MBA education. This paper...
