目 录摘 要.................................................................................................................................1ABSTRACT.....................................................................................................................2一、新媒体与城市形象的相关概述...............................................................................3（一）新媒体概述...................................................................................................................................31．新媒体的概念................................................................................................................32．新媒体的特征................................................................................................................33．新媒体的发展历程........................................................................................................4（二）城市形象传播概述.......................................................................................................................41．城市形象的概念............................................................................................................42．城市形象传播的要素....................................................................................................5二、新媒体对城市形象传播的影响...............................................................................6（一）新媒体对城市形象传播的积极影响...........................................................................................61.提升城市旅游经济的发展..............................................................................................62.调动公众参与传播的积极性..........................................................................................73.丰富城市形象传播内容和形式......................................................................................9（二）新媒体对城市形象传播的消极影响...............................................................................
