论企业视觉识别设计（VI）的基本原则摘 要企业视觉识别（VI）包括所有的视觉符号和图形元素，它表达了一个企业的本质，也是迄今为止最看得见、摸得着的资产。VI 视觉识别设计是一个综合的设计系统，基础系统和应用系统两大部分组成了这样一个综合的企业形象体系。设计科学、实施有利的视 觉识别，是传播企业经营理念、建立企业知名度、塑造企业形象 的快速便捷之途。进行 VI 策划设计必须把握统一性、差异性、 民族性、有效性等基表原则。关键词：视觉；VI 设计；基本原则On the corporate visual identity design (VI) of the basic principlesAbstractcorporate visual identity (VI) including all of the visual symbols and graphic elements, it expresses the essence of an enterprise, is by far the most visible, tangible assets. VI visual identity design is a comprehensive design system, the basic system and the application system of the two major components of such a comprehensive corporate image body.Department. The implementation of scientific design, visual recognition is advantageous, communication enterprise management concept, the establishment of corporate reputation, corporate image shaping a fast and convenient way to. VI planning design must grasp the unity, diversity, nationality, effectiveness of the base table principle.Keywords: visual; VI design; basic principle目 录摘 要......................................................................................2Abstract..................................................................................2引言.......................................................................................4一、企业视觉识别设计（VI）的基本原则.......................4（一）统一性.................................................................4（二）差异性.................................................................5（三）民族性.................................................................5（四）有效性..........................................
