广东凉茶视觉现代化设计探索 Brand of Guangdong Herbal Tea Vision modern design exploration 中文摘要文化是民族精神的延续，优秀传统文化更是国家和民族文化与精神层面的集中表达，对未来的发展具有深远意义。而广东凉茶见证了历史也挽救了生命，凝结了古代人民的智慧，是对后人的馈赠，作为华夏儿女我们有义务继承并弘扬凉茶文化。文化传承要从幼儿抓起，所以首先要让儿童喜欢凉茶。在儿童的整个感知觉中，视觉占据主导地位，所以凉茶品牌的视觉现代化设计是至关重要的一步。而 19 世纪至今，凉茶品牌并没有随着时代和消费者的需求而变化，与现代美学有一定的差距。不同凉茶品牌却像是一个模子出来的，品牌辨析度非常低，这非常不利于品牌以及凉茶文化的传播。本论文主以“茶拾贰”这一凉茶品牌为例，以儿童为对象，以文化传承为目的，探索广东凉茶的视觉现代化设计。关键词：凉茶文化 传统 现代化设计 儿童 AbstractCulture is the continuation of the national spirit ，excellent traditional culture is the concentrated expression of national and national culture and spirit ， it has far-reaching significance for the future development. Guangdong herbal tea has witnessed history and saved lives, the wisdom of the ancient people,it's a gift to posterity, as the sons and daughters of China, we have the obligation to inherit and carry forward the culture of herbal tea.Cultural transmission should start from children, so the first thing to do is to make children like herbal tea. In the child's overall perception,herefore, the visual modernization design of herbal tea brand is a crucial step vision dominates. And since the 19th century, herbal tea brands have not changed with the times and consumer demand, there is a certain gap with modern aesthetics, different herbal tea brands look the same, brand resolution is very low, this is very detrimental to the brand and the spread of herbal tea culture. In this paper, the main "Cha Shi Er" this herbal tea ...
