摘 要 : 在移动互联网时代的冲击下,传统报业发生了巨大的改变。新京报移动互联网时代团队打造的“动新闻”作为一项崭新的新闻产品,将众多热点及日常新闻通过动漫视频,微视频等媒介进行了有机融合。本文基于新闻报道方式和新闻专业主义的发展过程,从形式和内容两个方面进行分析,同时运用“新木桶效应”原则,对互联网环境下的“动新闻”健康发展提供建议和方法。关 键 词 : 移动互联网时代 媒介融合 动新闻Abstract:In the impact of the mobile Internet era, has changed the traditional newspaper industry. The new era of mobile Internet news team "news" as a new product news, many hot and daily news through animation video, video and other media with micro fusion. In this paper the development process of news reports and news based on professionalism, analyzes from two aspects of form and content, while the use of the principle of "new barrel effect" on the Internet environment "news" healthy development and provide suggestions and methods.Keywords:Mobile Internet Era,Media convergence news,Moving news 目 录1 前言............................................................32 文献综述........................................................43 相关概念的界定..................................................43.1 移动互联网的定义...........................................43.2 媒体融合的定义.............................................43.3 动新闻的定义...............................................54 动新闻的发展及生存状态..........................................54.1 动新闻的历史演进...........................................54.2 动新闻在媒体行业中的争议...................................64.2.1 真实性争议...............................................64.2.2 伦理性争议...............................................64.2.3 适用性争议..............................................74.2.4 娱乐性争议...............................................74.2.5 人文性争议.............................