企业投资项目决策的基本方法——以万科企业股份有限公司为例摘 要当前，世界的经济正在飞速发展，而我国也是正处于经济体制改革的关键时期。市场日益壮大，经济发展越来越好，企业之间的竞争也越来越强烈。投资决策领域也是正发生着非常重大的变化，投资的行为和方法不断的在更新，需要发展和完善投资的理论以更好的指导投资方向。项目投资决策方法在一定的程度是直接影响着企业的发展和衰落，企业在选择投资方法时应当更加严谨。本文通过万科企业有限公司这一个例子来说明，是了解万科企业基本性质的示例，根据万科企业现有的数据进行分析，分析完万科项目之后用企业投资项目决策方法中的一种方法进行计算，看此方法是否可行，最后再通过分析企业项目投资决策方法中存在的问题并进行分析和解决。关键词：企业投资；项目决策；基本方法；万科企业股份有限公司IThe Basic Method of Enterprise Investment Project Decision—— Taking Vanke Enterprise Co., Ltd. as an ExampleAbstractAt Present, the World Economy is Developing Rapidly, and Our Country is also in the Key Time of Economic System Reform. The Market is Getting Bigger, the Economy is Getting Better, and the Competition Among Enterprises is Getting Stronger. The Field of Investment Decision-Making is also Undergoing Very Significant Changes. The Behavior and Methods of Investment are Constantly Being Updated, and Investment Theories Need to be Developed and Improved to Better Guide the Investment Direction. Project Investment Decisions Directly Affect the Development and Decline Of Enterprises to a Certain Extent, so Enterprises Should be More Rigorous in Choosing Investment Methods. This Paper Takes China Vanke Co., Ltd as an Example to Understand the Basic Situation of Vanke, Analyze Various Data of Vanke, and Analyze the Optimal Scheme Suitable for the Investment Decision of Enterprises by Reading a Large Number of Papers and Literatures and Adopting Various Methods.Key Words: Enterprise Investment; Project...
