I湖北县域旅游的产品创新研究------以松滋为例摘 要随着经济的快速发展，旅游业成为现代的朝阳产业。而旅游产品单一、同质化现象严重，没有特色，开发不系统、不深入等问题开始被人们注意。本文的研究结合县域旅游产品的内涵与开发原则来分析湖北省松滋市旅游开发中旅游产品开发的现状和存在的问题，再根据相关要素为本地区设计出合理的旅游产品谱系全面提高湖北省松滋市的旅游经济发展水平，并以期为其他地区尤其是湖北县域旅游产品的设计与开发提供借鉴。关键词：松滋；县域旅游；产品创新IIResearch on product innovation of county tourism in Hubei Take Songzi as an exampleABSTRACTWith the rapid development of economy,tourism has become a modern sunrise industry.The tourism products are single,homogeneous phenomenon is serious,there is no feature,the development of the system is not deep,and other issues began to be noticed.Analysis of the current situation of the development of tourism products in the tourism development of Songzi County in Hubei Province,this study combines the connotation and exploitation principle and existing problems of the region to design the reasonable tourism product pedigree,and comprehensively improve the tourism economic development level in Hubei County of Songzi Province,and to provide reference for other areas especially the design and development of tourism products in Hubei county.Key words:Songzi；County tourism；Product innovationIII目 录1 绪 论..............................................................................................................................11.1 研究背景.........................................................................................................................11.2 研究意义.........................................................................................................................12 县域旅游产品的内涵与开发原则.........................................................................12.1 ...
