题 目:关于荣威汽车出口存在的问题以及对策分析 副标题: 摘 要汽车作为一个具有多层次性、高关联度的产业,对上游产业和下游服务业都有着很强的带动作用,在世界经济发展过程中的作用越来越明显,逐步成为各主要汽车生产国的支柱性产业。2006 年,中国汽车产量为 728万辆,已超过德国,仅次于美国、日本,居世界第三位。可以说已经成为不折不扣的汽车生产大国。但是在中国自主品牌汽车实现销量与市场份额的双增长背后,一些客观存在的问题仍然不可忽视。我国的汽车工业起步于 50 年代,经过 50 多年的发展,总量增长迅速,产业规模明显扩大,伴随着国内汽车业的高速发展以及产能的过剩,众多企业扩大出口的压力和动力都很大。本文在总结我国“荣威”汽车自主品牌发展现状和存在问题的基础上,研究“荣威”汽车出口的现状及特点,并提出问题和对策。对于“荣威”汽车乃至我国的汽车行业汽车出口都有着非常深远的意义,才能够使我国的汽车出口企业在贸易竞争中立于不败之地。关键词:“荣威”汽车;出口贸易;问题;对策IABSTRACTThe car as a multi-level, high degree of association of industry, upstream and downstream industry has a strong leading role, and role in the process of world economic development more and more obvious, become the pillar of the main automobile manufacturer in the industry gradually. In 2006, China car production to 7280000 units, surpassing Germany, second only to American, Japan, ranks third in the world. That is the largest automobile manufacturers can. But in the Chinese independent brand automobile double the growth of sales and market share behind, some problems still cannot be ignored. China's auto industry started in the 50's, after 50 years of development, the rapid growth of the total, the industry expanded significantly, accompanied by the rapid development of domestic auto industry and excess capacity, many enterprises pressure and dynamic expansion of export are great. Based on the summary of our country "ROEWE" automobile independent brand developm...