后羿文化资源在射阳旅游中的开发应用摘 要自从我国加入 WTO 之后，国内旅游业及相关行业加速与国际接轨，这些条件为各省市加快开发步伐和谋求大发展带来了新的机遇。在很多文化大省激烈的争夺原有市场机会的同时，一些具有地方特色文化的小市县也迅速崛起，成为旅游界的新宠，比如江苏省连云港市的花果山特色旅游，云南省石林彝族自治县的阿诗玛特色旅游，以及湖南省安化县的茶马古道特色旅游等。地方特色旅游在最初推出时的确获得了好评，但是后来因为当地的旅游文化资源没有得到充分的挖掘开发而导致这些地方旅游产品开发单一、后劲不足，因此本文借对后羿文化资源在射阳旅游的开发应用研究，研究地方文化旅游的后续开发，希望对国内其他地方旅游的开发应用起到一定的借鉴作用。 关键词：后羿；射阳；城市旅游文化资源；1ABSTRACT Since China's accession to the WTO, the domestic tourism and related industries to accelerate with international practice, the conditions for the various provinces and cities to speed up the pace of development has brought new opportunities and seek greater development.In many big cultural province of fierce competition for market opportunities at the same time, some small cities and counties with local characteristics and cultural also rapid rise, become the latest must-haves in the tourism industry, such as Lianyungang HUAGUO mountain tourism characteristics, autonomous county of Yunnan tourism characteristics. We will act tea ma feature tourism, etc. Resources are not fully mining development and cause them as a single tourism product development, lack of staying power, therefore this article borrow to HOUYI culture resources in the development and application of reflected light travel research, research local cultural tourism of subsequent development of hope to the development and application of domestic travel elsewhere as a reference.Keywords：Houyi;Sheyang;City tourism culture resources2目 录摘要…………………………………………...
