摘 要莆田是中国鞋类产品的主要生产地区以及重要的出口基地之一，鞋类出口对当地经济发展有着巨大的影响。本文首先详细论述了全球经济不景气、品牌意识缺乏、假冒伪劣品泛滥及日益增多的贸易壁垒等因素对莆田鞋类出口额造成的影响。然后，针对这种种不利因素，本文分别从品牌策略、人才策略、创新驱动策略、提升出口发展水平、政企合作等多方面提出意见和建议，以期能够改善莆田鞋业的出口状况。关键词：莆田；鞋类；出口AbstractPutian is a major production area and one of the important export bases of Chinese footwear products. Footwear exports have a huge impact on the local economic development. This article first discusses in detail the impact of the global economic downturn, lack of brand awareness, the proliferation of counterfeit and shoddy products and increasing trade barriers on Putian footwear exports. Then, in view of these unfavorable factors, this article puts forward opinions and suggestions from various aspects such as brand strategy, talent strategy, innovation-driven strategy, improving export development level, and government-enterprise cooperation, in order to improve the export status of Putian shoe industry.Key words: Putian;Footwear; Export目 录摘 要................................................................................................................................................2Abstract.............................................................................................................................................31 引 言.........................................................................................................................................12 莆田鞋类出口贸易的现状..........................................................................................................12.1 莆田鞋类出口增长缓慢...................................................................................................12.2 莆田鞋类产品产值情况...........
