关于美团外卖在江宁大学城的市场调研报告摘要： 人类进入信息化时代后，随着科技的创新，互联网时代成为主流；随着现阶段城市从业以及即将从业人员的压力不断加大，争分夺秒已成为大众普遍日常生活习惯，外卖市场也因此得到了急速发展；消费的主流人群为高校学生以及在职人员。该设计调查了美国集团在南京江宁大学城外卖市场的外包供需关系，并分析了供需关系，预测了市场的发展方向及前景，并提出了以下几点建议：页面直观，分布系统，人性化，餐饮更实惠，食品安全和认真执行的支付机制。关键词： 外卖，需求与供给，建议，安全监管，配送A Market Research report on Meituan takeout in Jiangning University CityAbsrtact: after human beings enter the information age, with the innovation of science and technology, the Internet era has become the mainstream. With the increasing pressure of urban employees and employees, the race against the clock has become a common daily life habit of the public, and the takeout market has developed rapidly as a result. The mainstream of consumption is college students and on-the-job people. Through the investigation of Nanjing Jiangning University takeout market (especially Meituan), this design makes a detailed analysis of its supply and demand relationship, and forecasts the development prospect of the market, and puts forward the following five suggestions: page visualization, Systematic distribution, humanized, more affordable catering, health, the establishment of food safety and serious Key words: takeout, demand and supply, advice, safety supervision, distribution目 录一．前期调研......................................1（一）外卖行业环境.................................1（ 二 ） 江 宁 大 学 城 外 卖 市 场 需 求 分析...................2（ 三 ） 外 卖 市 场 在 大 学 城 发 展 及 现状...................2二．美团外卖企业简介...............................3（一） 美团外卖简介...................................
