摘 要近些年，随着互联网的发展，信息转播这一过程产生了颠覆性的变化。新媒体的发展使传播工具无限多样化，但是如何控制传播的内容成了重中之重，信息的庞大和繁杂的同时，也滋生了很多的不良信息和舆论。高校的人员之密集，信息流通速度之快，是高校舆情引导的必要原因之一；还有就是很多大学生的世界观和价值观还在形成和变化，他们所接受的信息会对这一变化过程产生重要的影响，所以要对舆情进行合理的引导。本论文就是研究高校当前的舆论传播现状，通过的得出的结论分析当前舆论传播过程中存在的问题，针对存在的问题制定相应的引导对策。高校管理者采取舆情管理措施，合理进行舆情引导。净化舆论传播环境，帮助学生形成健康的世界观和价值观。关键词：高等院校，舆论传播现状，舆情引导AbsrtactIn recent years, with the development of the Internet, the process of information broadcasting has produced subversive changes. The development of new media has made communication tools infinitely diverse, but how to control the content of communication has become the top priority. At the same time, the huge and complicated information also breeds a lot of bad information and public opinion. The concentration of personnel in universities and the rapid flow of information is one of the necessary reasons for the guidance of public opinion in colleges and universities; and the world outlook and values of many college students are still forming and changing. The information they receive will have an important effect on this changing process Influence, so we must reasonably guide public opinion.This thesis is to study the current status of public opinion dissemination in colleges and universities, and draw conclusions to analyze the problems in the current process of public opinion dissemination and formulate corresponding countermeasures for the existing problems. University administrators adopt public opinion management measures to reasonably guide public ...
