本科论文摘 要作为金融系统至关重要的构成，城市商业银行为支持当地经济发展以及承担了对部分企业包括大中小的各项服务支持。与此同时，城市商业银行仍然承受着某些不小的压力和艰巨的困难，由于各项进程的加快包括同行业的竞争、所包含的经济环境的日益改变还有市场利率的变化，，因此需要改变以实现更好的发展。依托管理模式、业务发展、经营渠道、业务流程、风险管理等方面对城商行的转型发展策略进行研究。在剖析了城市商业银行面临的一系列困难之后，本文提出了自己的建议，例如厘清创新方向，精确定位市场，以促成城市商业银行更正当的过渡转型和完成进一步发展。关键字：城商行营销模式，创新，转型本科论文AbstractAs a vital part of the financial system, city commercial banks have supported some businesses, including large, medium and small, to support local economic development. At the same time, city commercial banks are still under some considerable pressure and arduous difficulties. Due to the acceleration of various processes, including competition with the industry, the changing economic environment involved, and changes in market interest rates, Changes are needed for better development.After analyzing a series of problems faced by city commercial Banks, this paper puts forward its own Suggestions, such as clarifying the direction of change and accurately positioning the market, so as to promote a more reasonable transition and sustainable development of city commercial Banks.Key words: City Business Marketing Model, Innovation, Transformation目 录本科论文前 言.....................................................................11.我国城市商业银行经营模式现状............................................21.1 独立运营模式.......................................................21.2 混业经营模式.......................................................21.3 半混业经营模式.....................................................22.我国城市商业银行营销模式存在的问题............................
