北京理工大学珠海学院 2020 届本科生毕业论文How the Palace Museum's Cultural and Creative Products Carry on the New Round of Network Marketing with the Help of the Vlog北京理工大学珠海学院 2020 届本科生毕业论文How the Palace Museum's Cultural and Creative Products Carry on the New Round of Network Marketing with the Help of the VlogAbstractThe purpose of this paper is to analyze the current status of local cultural and creative industries in China at the present stage, and to obtain a marketing plan for the combination of the cultural and creative arts of the Forbidden City and VLOG, one of the current trend cultures through investigation and research. use. Using a variety of scientific research methods, finally came to a set of methodologies that can help it launch a new round of online marketing.This paper will use the current network environment as the background, the latest marketing actions of the two brands combined with a series of other scientific research methods to help carry out analytical research, and finally objectively conclude the feasibility and necessity of a new round of marketing combined with the Palace Museum and VLOG.Keywords: new net promoting way, Vlog, Palace MuseumI北京理工大学珠海学院 2020 届本科生毕业论文故宫文创如何借助 Vlog 展开新一轮的网络营销摘 要该篇论文的目的在于分析现阶段国内地方文创的现状，通过调查研究得出针对故宫文创和当前潮流文化之一 VLOG 相结合的营销方案，同时也可以供其他同类型的地方文创复制使用。采用多种科学研究方法，最后得出一套可以帮助其展开新一轮网络营销的方法论。这篇论文将以当前网络环境为背景，两大品牌的最新营销动作结合一系列等科学研究方法来帮助展开分析研究，最后客观得出故宫文创和 VLOG 结合展开新一轮营销的可行性以及必要性。 关键词： 新的网络营销方式；故宫文创；短视频II北京理工大学珠海学院 2020 届本科生毕业论文ContentsAbstract...
