本论文摘 要论文以会展企业如何利用 SNS（社交平台/网络）进行会展营销为研究对象，通过文献分析和实地考察的研究方法，从运用 SNS（社交平台/网络）公众的数据和了解现阶段会展营销的方式存在的问题等方面的分析，得出会展企业利用 SNS（社交平台/网络）进行会展营销可以增加信任机制，提高客户满意度和用户黏性，培养目标市场中的消费者忠诚度，不断的釆用精准创新的市场营销手段去吸引消费者，建立品牌，真正赢得市场的结论。关键字：会展业，会展营销，SNS 营销，社交平台AbstractPaper to convention and exhibition enterprise how to use the SNS (social networking platform/network) exhibition marketing as the research object, through literature analysis and field survey research methods, from the use of SNS (social networking platform/network) data of the public and the understanding of the problems existing in the current exhibition 本科论文marketing way of analysis, it is concluded that exhibition companies use SNS (social networking platform/network) exhibition marketing can increase the trust mechanism, improve customer satisfaction and user viscosity, cultivate customer loyalty in the target market, constantly adopt accurate innovative marketing tool to attract consumers, brand building, really win the market.Key words：Exhibition industry,exhibition marketing,SNS marketing,social platform 目 录前 言..........................................................................................................................................1 绪论........................................................................................................................................1.1 选题背景......................................................................................................................1.2 研究目的与意义..........................................................................................................1.2.1 研究目的..............................................
