大数据背景下财务管理创新思维 摘 要随着互联网技术的迅猛发展，“大数据”一词越来越多的被提及。大数据广泛渗透于各行各业。其价值日益显现，可谓“得数据者得天下”。但每个硬币都有正反两面，大数据给企业带来机遇的同时，也带来大大小小许多的挑战。特别是作为企业经济管理活动的核心—财务管理面临更大，更艰巨的挑战。本文主要以借鉴国内研究成果为主，文献分析法，比较分析法，规范研究法等研究方法为辅，梳理大数据对企业财务管理的影响，对可能遇到的风险与挑战进行探讨并提出大数据下财务管理的创新思维。关键词：大数据；财务管理；机遇；挑战；创新IInnovative Thinking in Financial Administration under the Backdrop of Big DataAbstractIn pace with the development of Internetwork, Big data has been a growing number of retrospected. It widely permeates all professions and trades. And the value is appearing, it may be said that those who get data get land under heaven. But every coins have two sides, enterprises confront the opportunity bring about big data, at the same time it also face with the challenge. Especially as the heart of economic management actives, financial administration is facing greater and more formidable challenges. This paper is based on the experience of domestic researchers, supplemented by Literature analysis, Comparative analysis, Normative research and other research methods. In the first place, sort out the impact of big data on corporate financial management. And then discussing the possible danger and challenges and put forward the innovative thinking of financial management under big data.Key words: Big data; Financial administration; opportunity; challenge; innovation IIIII目 录摘 要........................................................................IAbstract.....................................................................II一、绪 论.................................................................1(一)...
