我国互联网公司资本结构分析——以新浪公司为例摘 要随着我国互联网行业的迅猛发展，对我国互联网企业资本结构做出优化措施成为了众多学者关注的热点话题，因此本课题将对以新浪公司为代表的我国互联网公司进行资本结构分析，考虑到我国互联网公司发展年限较短，本文将以采用分析方法与综合方法、比较分析法、文献研究法相结合的研究方法对该课题进行深入剖析。论文首先对我国互联网行业背景进行了解，紧接着以理论的形式阐述了资本结构的定义，研究本课题之前，还需对互联网行业进行界定，划分范围，在范围中选取了合适的对象——新浪公司，从新浪公司发布的年报中得到各项数据，分析出新浪公司的负债能力盈利能力偿债能力和股东结构。理论与数据计算相结合，得出了新浪公司的资本结构模式，进而做出优化方案，同时也了解了我国互联网公司的资本结构。我国互联网行业的资本结构分析对于我国互联网行业发展具有至关重要的意义。关键词：资本结构；MM 理论；最优资本结构；互联网+ IAnalysis of The Capital Structure of Internet Companies in China——Take Sina as an ExampleAbstractWith the rapid development of China's Internet industry, the optimization of the capital structure of Internet companies in China has become a hot topic for many scholars. Therefore, this topic will analyze the capital structure of China's Internet companies represented by Sina Corporation. The development period of Internet companies is relatively short. This article will use the combination of analytical methods, comprehensive methods, comparative analysis methods, and literature research methods to deeply analyze the subject.The thesis first understands the background of China's Internet industry, and then elaborates the definition of capital structure in a theoretical form. Before studying this topic, it is necessary to define the Internet industry, divide the scope, and select a suitable object in the scope-Sina. The company obtained various data from the annual report released by Sina Company, and analyzed Sin...
