I国内外网络自制剧运营模式对比研究摘 要在国家政策和版权费用的重压下，借助于互联网技术的发展，网络自制剧的崛起使得视频网站开始重视对自制内容的开发。经过几年的摸索，按照生产主体的不同，网络自制剧又可以被划分为不同的类型。而视频网站作为重要的在线播放平台与出品方，近几年也出品了一些具有代表性的剧集。但是从总体来说，网络自制剧的发展到目前还不足六年的时间，虽然在数量上有所增长，呈现出欣欣向荣之势，但是所面临的外部环境仍待改善，加之其自身仍然还有许多的问题等待解决，网路自制剧还有很长的路要走。好在网络自制剧的价值得到了视频网站的肯定，在未来它将继续成为各大视频网站的竞争重点。为了营造更好的成长条件，政府层面要进行扶持。同时为了克服网络自制剧中存在的问题，制作方也要加大投入成本，提高网络自制剧的制作水平，让其在演员阵容上向电视剧看齐，还要在题材剧情等方面加大互动效应和大数据应用，使之满足更多用户期待。网络自制剧只有充分利用自身资源优势，勇于创新并兼顾艺术性与娱乐性的统一，不断探索新的生产模式、传播模式与盈利模式，才能获得可持续的长久发展。 关键词：网络自制剧；模式创新；发展IIIABSTRACTUnder the heavy pressure of government policy and copyright spending, network homemade drama rising abruptly with the development of internet technology. Besides, video websites start to focus on exploring the homemade content. After several years of exploration, network homemade drama can be divided into different types with the production of different subjects. As the important platform to play and the producer, video websites also produced some representative series in recent years.So far, network homemade drama just has been around for six years. The growth number of network homemade drama doesn’t mean it has already solved all the problems, the external environment still needs improving and itself is imperfect. Fortunately, network homemade drama has its worth affirmed by video websites. In the future, video websites still treat network homemade drama as the...
