本科论文目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 杭州那年那月鞋业发展现状................................................................................31.1 网络营销现状...............................................................................................31.2 政治环境.......................................................................................................41.3 经济环境.......................................................................................................51.4 技术环境.......................................................................................................52 杭州那年那月鞋业网络销售存在的问题............................................................72.1 产品策略不当...............................................................................................72.2 消费群体不明确...........................................................................................82.3 促销手段单一...............................................................................................92.4 渠道设置老化.............................................................................................103 杭州那年那月鞋业网络销售问题解决策略......................................................123.1 规范产品策略.............................................................................................123.2 明确目标人群.............................................................................................123.3 增加促销方式.............................................................................................133.4 升级销售渠道.......................................
