农村商业银行个人理财业务发展中存在的问题与对策 Problems and countermeasures in the development of personal finance business of rural commercial Banks摘 要本文主要通过分析当前中国农村商业银行个人理财业务发展的现状、发展的新特点,并针对当前农村商业银行个人理财业务发展中存在的一系列问题,针对性制定出一些农村商业银行个人理财业务发展的对策与建议,以加快我国农村商业银行个人理财业务的发展速度,满足当前我国居民的理财需求。关键词 农村商业银行;个人理财业务;问题;对策IABSTRACTThis paper mainly through the analysis of the current China's rural commercial bank individual financing business development present situation, the development of new features, and in view of the current rural commercial bank individual financing business development, a series of problems in some specific aim to develop a rural commercial bank individual financing business development of countermeasures and Suggestions, to speed up the rural commercial bank individual financing business development speed, meet the demand of current our country residents of financial management.Key words Rural Commercial Banks; Personal Finance Services; Problem; CountermeasuresIIIII目 录摘 要.............................................................................................................................................IABSTRACT.................................................................................................................................II绪 论............................................................................................................................................1第一章 商业银行个人理财业务的定义、作用和意义.............................................................2一、个人理财业务的定义...................................................................................................2二、个人理财业务的作用.......................................................