摘 要冬虫夏草是我国特有的名贵中药材,在国内外受到一致好评，冬虫夏草的药用价值和食用价值非常高。冬虫夏草的应用已成为最具中国民族特色和独特优势的领域，是中国加入 WTO 后少数最具国际比较优势的产业之一。因此对冬虫夏草出口现状进行研究很有必要。本文针对西藏那曲冬虫夏草的出口现状进行了研究,首先介绍了相关概述，其次，分析了西藏那曲冬虫夏草的出口现状，从冬虫夏草产业发展分析、冬虫夏草出口趋势、冬虫夏草主要出口市场情况、冬虫夏草出口企业情况进行了分析。再次，对西藏那曲冬虫夏草出口进行了 SWOT分析。最后一章是优化西藏那曲冬虫夏草的出口的对策，分别从政府指导、部门的协同监督作用、选准目标市场，打造国际品牌。在冬虫夏草的技术上不断创新，培养国际专业人才，加强国际间的交流。希望能为西藏那曲冬虫夏草的发展提供一些参考。关键词：西藏那曲；冬虫夏草；出口AbstractCordyceps sinensis is a unique and valuable Chinese herbal medicine in China, which is well received at home and abroad. Cordyceps sinensis application has become the most Chinese national characteristics and unique advantages of the field, is one of the few most international comparative advantages after China joined the WTO industry. Therefore, it is necessary to study the export status of Cordyceps sinensis. In this paper, the export status of Cordyceps sinensis in Tibet is studied. Firstly, the related overview is introduced. Secondly, the export status of Cordyceps sinensis in Tibet is analyzed. The export market situation and the situation of Cordyceps sinensis export enterprises were analyzed. Again, the export of Cordyceps sinensis in Tibet was SWOT analyzed. The last chapter is the countermeasures to optimize the export of Cordyceps sinensis in Tibet, from the guidance of the government, the coordinated supervision of the department, select the target market, and international brands. In Cordyceps sinensis technology innovation, training international professionals,...
