摘 要诏安县是“中国青梅之乡”，青梅产业是当地的支柱性产业，当地政府十分重视青梅产业的发展，使得诏安青梅产业逐渐走向国际化发展道路。本文是从诏安青梅行业在国内外营销发展情况出发，对限制整个青梅行业发展的不利因素进行一个整体概括，主要存在：出口营销渠道单一，尚未形成产业链条；加工企业规模小，国际竞争能力弱；加工制品繁多，缺乏市场规范；品牌优势未能完全发挥；消费者心理影响；国内外市场环境变化及缺乏健全的农产品加工预警系统和快速反应机制等问题。为了进一步提高诏安青梅产业的国际竞争力，本文认为可以从以下五方面着手：第一，拓宽出口营销渠道，整合产业链，争取定价权；第二，加强政府扶持，壮大加工龙头企业；第三，统一市场规范，全面发挥品牌优势；第四，完善农产品加工质量保障体系，培育诏安青梅出口新优势；第五，是建立快速反应机制，提高国际竞争力。关键词：诏安县；青梅；国际竞争力；对策Abstract Zhao'an County is the "hometown of green plums in China". The green plum industry is the mainstay of the local industry. The local government pay high attention to the evolution of the green plum industry, so that it gradually towards the road of international development. This paper starts from the marketing development of zhaoan green plum industry at home and abroad and summarizes the adverse factors that restrict the development of the whole green plum industry.These constraints mainly include a single export marketing channel, which has not yet formed an industrial chain; a small-scale processing enterprise with weak international competitiveness; a large number of processed products and a lack of market regulations; a brand advantage that has not been fully utilized; consumer psychological influence; changes in domestic and foreign market environments And the lack of a sound early-warning system for agricultural products processing and a rapid response mechanism. In order to further improve the international competitiveness of Zhaoan...
