本科论文摘 要近几年，伴随网络电商的崛起，新媒体下的营销方式更是层出不穷，然而化妆品经销商因为产品和顾客消费的特殊性，所以对于网络上的营销热衷度更高一些，怎样抓住网络下的发展机遇，带动行业营销的新的方向，获得新利润点成为化妆品在网络营销中的关键点。因此，本文是讲述新媒体下化妆品行业发展的一些机遇，然后来分析现在化妆品行业网络营销的一些现状和网络营销的策略。在目前不少行业中发展都不景气的情况下化妆品行业还是经营的如火如荼，而且是上升趋势，可见，网络市场具有巨大的潜质。所以分析新媒体下化妆品营销的现状和化妆品有效的营销策略，有重要的意义和价值。关键词：化妆品，网络营销，新媒体Abstract本科论文In recent years, with the rise of online e-commerce, marketing methods under new media emerge in endlessly. However, cosmetics dealers are more enthusiastic about online marketing because of the particularity of products and customers' consumption. How to seize the development opportunities under the network, drive the new direction of industry marketing and obtain new profit points has become the key point in online marketing of cosmetics. Therefore, this article is about some opportunities for the development of the cosmetics industry under the new media, and then to analyze some current situations and strategies of online marketing in the cosmetics industry. In the current situation of sluggish development in many industries, the cosmetics industry is still in full swing and is on the rise. It can be seen that the online market has great potential. Therefore, it is of great significance and value to analyze the current situation of cosmetics marketing under the new media and the effective marketing strategies of cosmetics.Key words: Cosmetics，Brand marketing，Herborist目 录前 言....................................................................................................................................11 绪...
