摘 要跨境电商是经济发展的新亮点与竞争重点，伴随着国际经济交流发展，在贸易便利的全球背景下，电商国际化趋势势不可挡，且跨境电商国际化将成为贸易主流，而国际市场会成为竞争的主要阵地。我国一直以跨境电商国际化平稳发展为电商发展的重点，国家政府一系列制度支持和改革创新，利用经济全球化的背景，不断实施电商 “走出去”战略，中国的跨境电商保持着稳定的增长，随着市场的进一步扩大，行业将迎来黄金发展时期。阿里巴巴一直以来都是中国电子商务贸易的代表，在全球化的影响下，阿里巴巴走出国门，在全球贸易竞争中，阿里巴巴一直处于领头冲锋的位置。阿里巴巴国际化的过程中，对于我国的跨境电商市场发展和布局有着很大的影响。现如今，阿里巴巴在国际市场上也面临着机遇与挑战，在复杂的全球经济浪潮的变化中，阿里巴巴如何坚守自身的优势与特色，走出一条适合中国跨境电商的国际化之路，这些不仅仅是阿里巴巴所要考虑的，也是跨境电商企业所要考虑的问题。本文首先从阿里巴巴这一个优秀的代表平台，进一步分析中国跨境电商国际化存在的问题，并提出解决方案。关键词：跨境电商；国际化；阿里巴巴；对策；AbstractCross border e-commerce is a new highlight and competitive focus of economic development. In such a global context of trade facilitation, the trend of e-commerce internationalization cannot be avoided, and cross-border e-commerce internationalization will become the mainstream of trade, while the international market will become a competition The main position. China has always focused on the stable development of cross-border e-commerce internationalization. China's cross-border e-commerce has maintained a stable growth. In the complex global economic wave, how Alibaba adheres to its own advantages and characteristics and embarks on a path suitable for the internationalization of China's cross-border e-commerce is not only what Alibaba needs to consider, but also what cross-border e-commerce enterprises need to consider.First of all, from Alibaba, an excellent representative platform, further analyzes ...
