摘 要现如今，佛山已经发展为中国先进制造业基地、广东重要的制造业中心，还创造了专有的佛山模式，令佛山制造名响天下。作为传统支柱产业的陶瓷业对佛山经济发展有巨大的贡献。陶瓷出口从明代起就不断输出海外了，随着中国经济的高速发展以及一带一路的背景下，佛山陶瓷的出口数量和金额不断上升，在佛山发展对外经济上贡献巨大。但近几年来，随着来自国外的反倾销、绿色贸易壁垒以及产业本身存在的问题的影响，佛山陶瓷出口额增幅有明显缩减的趋势。本文运用 SWOT 理论对佛山陶瓷出口发展进行分析，并利用了文献综述法等几种研宄方法对佛山陶瓷出口现状进行了全面的、系统的分析。通过 SWOT结论得出的战略方案，最后对佛山陶瓷出口的发展提出对策及建议。关键词：佛山陶瓷；出口；SWOT 理论；AbstractToday, Foshan has developed into an advanced manufacturing base in China and an important manufacturing center in Guangdong. It has also created a proprietary Foshan model that has made Foshan famous throughout the world. Ceramic industry, as a traditional pillar industry, plays an important role in the economic development of Foshan.Ceramic exports have been exported overseas since the Ming Dynasty. With the rapid development of the Chinese economy and the background of the Belt and Road Initiative, the export volume and value of Foshan ceramics have continued to rise, which has contributed greatly to the development of Foshan's foreign economy. However, in recent years, with the impact of anti-dumping from abroad, green trade barriers, and problems existing in the industry, the growth of Foshan ceramics exports has significantly decreased.This article uses SWOT theory to analyze the evolution of Foshan ceramic exports, and uses a variety of research methods such as literature research to conduct a comprehensive and systematic analysis of the current status of Foshan ceramic exports.Based on the strategic plan concluded by the SWOT conclusions,...
