摘 要 随着世界经济全球化的飞速发展，国与国之间的跨文化贸易行为往来日渐频繁, 随着这一过程中，国际贸易的成功与否就显得非常的重要。本文通过查阅期刊、文书档案、文献收集和整理了解有关国际贸易中跨文化交际困境历史和跨文化交际的实际状况。通过对交流模式，文化礼仪，思维模式，价值观这几点造成跨文化交际的困境的案例进行分析，发现的问题弄清其特点及其形成过程的原因，然后更好的对存在的交际困境提出解决的措施。旨在通过这个选题，让人们了解贸易中跨文化交际所存在的问题，这些问题给国际贸易带来的影响，从而了解跨文化交际的重要性，使大家重视跨文化交际，并一起提出更多解决困境的措施。也希望通过这些解决困境的措施能够让国际贸易中的双方能进行更有效的跨文化交流和沟通。从而可以大大提高贸易的成功率，进一步实现国际贸易合作的顺利、畅通与合理, 这样可以达到贸易合作双方满意双赢的结果。关键词：国际贸易；跨文化交际；跨文化交际困境AbstractWith the rapid development of world economic globalization, cross-cultural trade between countries becomes more and more frequent. In this process, the success of international trade is very important. This paper aims to find out the history and the actual situation of cross-cultural communication in international trade by consulting journals, documents and archives, and collecting and sorting out documents. Through the analysis of the communication mode, cultural etiquette, thinking mode and values, the paper finds out the characteristics and causes of the formation process of cross-cultural communication difficulties, and then puts forward better solutions to the existing communication difficulties. The purpose of this topic is to let people understand the problems of cross-cultural communication in trade, the impact of these problems on international trade, so as to understand the importance of cross-cultural communication, make people pay attention to cross-cultural communication, and put forward more measures to solve...
