中医药国际贸易的影响因素及对策研究【摘要】本文先对我国近几年来国内中医药相关行业发展情况以及国际贸易情况进行描述，然后收集了 2014-2018 年我国相关行业及国际贸易的数据，通过数据差异分析中医药国际贸易现状。总体来说，近几年中医药国际贸易面临着机遇与挑战，如“一带一路”为中医药文化交流提供了平台，有助于国际贸易开展；而国内外中医药标准规范的制定使相关企业面临挑战。因此，本文也会通过 TC 指数来判定我国的中医药产品市场竞争力，分析近几年来中医药国际贸易存在的问题，探究我国中医药国际贸易的影响因素，分析其对我国中医药国际贸易发展的影响。最后将根据发现的问题提出相应对策，希望我国中医药相关企业能够做到内外兼修，增强中医药产品市场竞争力，对促进中医药文化传播，提高中医药在国际社会的影响力和地位，实现中医药标准化有所贡献。【关键词】中医药；国际贸易；服务贸易；中医药标准化；影响因素Study on the influencing factors and Countermeasures of international trade of traditional Chinese Medicine[Abstract]This paper first describes the development and international trade of TCM related industries in China in recent years, then collect data on China's Chinese medicine-related industries and international trade from 2014 to 2018, and analyze the current status of Chinese medicine's international trade through data differences. Overall, in the last years, opportunities and challenges are placed in front of the international trade of traditional Chinese medicine. The establishment of TCM standards and norms at home and abroad has posed challenges to relevant enterprises.On this basis, through the TC index to determine the market competitiveness of Chinese medicine products, analyze the problems existing in the international Chinese medicine market in the past few years, discusses influence factors of international trade of traditional Chinese medicine in our country, promote the development of China's traditional Chinese medicine in the intern...
